What is Marketing College?
Since its inception in 1992, Southeast Tourism Society Marketing College has hosted tourism professionals, for one week each year, to provide a unique continuing education program for the travel and tourism industry. Member states include participation from individuals in AL, AR, DC, FL, GA, KY, LA, MO, MS, NC, SC, TN, VA and WV.
During the program, students will attend lectures and discussion groups, and have one-of-a-kind networking opportunities throughout the week. Courses are designed for both new and established tourism professionals and consist of an array of industry-specific topics that include market research, product development, economic impact, advocacy, and branding. Marketing College® professors are industry-related professionals from across the U.S., noted as experts in their field, who bring a working knowledge of current trends, data, and implementation for tourism and travel. Courses will be held at Mercer University in Macon, Georgia in June 2023.
Upon completion of the three-year Marketing College® curriculum, students receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at STS Connections.
Interested in applying for the scholarship?
The Alamance County Tourism Development Authority will award up to two scholarships to a tourism industry professional. This scholarship will cover tuition, accommodations, transportation/mileage and most meals for the 2023 session.
The deadline to submit an application is Friday, March 3, 2023 at 5pm and recipients will be notified by March 17th.
This week-long program teaches attendees real and relevant techniques for marketing their tourism business/destination, including the latest trends and how to apply them in the real world. Those students who attend Marketing College for three years earn Travel Marketing Professional (TMP) certification.
- Applicants must have at least two years of experience working in the tourism industry.
- Applicants must be tourism industry professionals within Alamance County.
Please reach out with questions to Grace VandeVisser, Executive Director, at 336-570-1444 or via email to firstname.lastname@example.org.