2024 Visitor Impact for Alamance County

County Spending Increases by 4.2% Percent to $282.9 million

BURLINGTON, N.C. — Visitors to and within Alamance County spent $282.9 million in 2024, an increase of 4.2% from 2023.

This data is sourced from the annual report titled ‘The Economic Impact of Travel on North Carolina Counties,’ commissioned by Visit North Carolina, a division of the Economic Development Partnership of North Carolina. The study provides detailed insights into tourism’s contribution to local economies across the state.

“We saw the continued strength of North Carolina’s visitor economy reflected right here at home. With more than $63 million in payroll generated and tax revenues of $18.4 million, tourism remains a vital economic engine for our community. Along with the increased visitor spending for the state, the upward trend reinforced our efforts and validated the efforts made by our partners in creating memorable experiences for visitors. Alamance County continues to benefit from the state’s diverse appeal—from scenic beauty to cultural richness—and we’re proud to be part of that story.”, stated Grace VandeVisser, Executive Director of the Alamance County Visitors Bureau.

Tourism impact highlights for 2024:
• The travel and tourism industry directly employed more than 1,871 in Alamance County.
• Total payroll generated by the tourism industry in Alamance County was $63.83 million.
• State tax revenue generated in Alamance County totaled $11.27 million through state sales and excise taxes, and taxes on personal and corporate income. About $7.17 million in local taxes were  generated from sales and property tax revenue from travel-generated and travel-supported businesses.

These statistics can be accessed HERE. The study was prepared for Visit North Carolina by Tourism Economics.  Statewide, visitor spending in 2024 rose 3.1 percent to reach $36.7 billion. Direct tourism employment increased 2 percent to 230,338.

Statewide tourism facts include:

• Domestic travelers spent a record $35.6 billion in 2024. Spending was up 2.7% from $34.6 billion in 2023.
• State tax receipts from visitor spending rose 1.1% to nearly $1.4 billion in 2024.
• Local tax receipts grew 4.3% to nearly $1.3 billion.
• Visitors spend more than $100 million per day in North Carolina. That spending adds $7.3 million per day to state and local tax revenues (about $3.7 million in state taxes and $3.6 million in local taxes).
• Each North Carolina household saved $593 on average in state and local taxes as a direct result of visitor spending in the state. Savings per capita averaged $241.

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CONTACT:  Grace VandeVisser ,Executive Director, Alamance County Visitors Bureau 

336-570-1444 / Grace@VisitAlamance.com