Visitor Impact for Alamance County

Tourism is big business for Alamance County. We are dedicated to making the area an attractive place for visitors and it shows. The number of tourists to the county has risen sharply in recent years. Keep reading below for a breakdown of the numbers and the impact on the county.

County Spending by Domestic Visitors Increases by 5.7% Percent to $201.59 million.

BURLINGTON, N.C.  August 27, 2019  – Governor Roy Cooper announced today that domestic visitors to and within Alamance County spent $201.59 million in 2018, an increase of 5.7% from 2017. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.

“We are pleased to see the year over year increase in visitor spending in Alamance County. The economic impact and benefits our area experiences is of signifant importance and affirms the efforts of our community partners who work diligently to make us a wonderful place to visit,” said Grace VandeVisser, executive director of the Alamance County Visitors Bureau.

Tourism impact highlights for 2018:

• The travel and tourism industry directly employs more than 1,500 in Alamance County.

• Total payroll generated by the tourism industry in Alamance County was $34.37 million.

• State tax revenue generated in Alamance County totaled $11.75 million through state sales and excise taxes, and taxes on personal and corporate income. About $3.54 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Governor Cooper announced in May that visitors to North Carolina set a record for spending in 2018. The $25.3 billion in total spending represented an increase of 5.6 percent from 2017.

These statistics are from the “Economic Impact of Travel on North Carolina Counties 2018,” which can be accessed at The study was prepared for Visit North Carolina by the U.S. Travel Association.

“The numbers confirm the strength of North Carolina’s tourism industry as an anchor of economic development,” said Wit Tuttell, executive director of Visit North Carolina. “As the No. 6 state in the country for overnight visitation, we can attribute our success to the natural beauty and authenticity that visitors experience, and to a passionate effort to inform and inspire travelers. The money they spend benefits everyone by sustaining jobs and reducing our residents’ tax burden.”

Statewide highlights include:

• State tax receipts as a result of visitor spending rose 4.7 percent to more than $1.3 billion in 2018.

• Visitors spend more than $69 million per day in North Carolina. That spending adds $5.64 million per day to state and local tax revenues (about $3.5 million in state taxes and $2.1 million in local taxes).

• The travel and tourism industry directly employees more than 230,000 North Carolinians.

• Each North Carolina household saves on average $532 in state and local taxes as a direct result of visitor spending in the state.



Grace VandeVisser

Executive Director, Alamance County Visitor Bureau

200 S. Main Street, Burlington, NC 27215